Creative Consumer Marketing

Black Friday Campaigns Guaranteed To Take Your Money

The smartest brands are tapping creators, community and culture to cut through the noise.

Nov 28, 2025 • The Branding Blackbook

Finally putting effort into marketing album rollouts again!

Summer Walker has dropped new music. We are so back!

Oct 26, 2024 • The Branding Blackbook

Marketing at the 2024 Olympics

Gold Medals, Lipgloss and Fenty Beauty at the 2024 Olympics

Aug 1, 2024 • The Branding Blackbook

Are Beauty Brands Selling You a Lifestyle Or Products?

REFY's Winning Marketing Strategy and Rhode Skin’s Summer Campaign

Jul 22, 2024 • The Branding Blackbook

JOE & THE JUICE Partners with Paris Hilton to Transform Breakfast

The importance of infusing personality into marketing campaigns

May 8, 2024 • The Branding Blackbook

The guide to marketing skincare on social media

How Kiehl's and The Ordinary Are Reimagining Marketing For Skincare

May 3, 2024 • The Branding Blackbook

How Three London Entrepreneurs Invaded a $185 Billion Market With a Streetwear Brand

Trapstar's journey to dominating the fashion scene with strategic collaborations

Oct 2, 2023 • The Branding Blackbook

The playbook for marketing in the beauty space

Exploring Topicals' Success in Skincare Education and Personalised Experiences, Alongside Fresh Ideas to Elevate Their Branding and PR Strategies

May 26, 2023 • The Branding Blackbook

Creative consumer marketing across entertainment

Exploring the latest entertainment news, including the launch of the new Barbie movie, Daniel Caesar’s inspiring comeback journey, and FLO Girls…

Apr 25, 2023 • The Branding Blackbook

How FLO Can Expand Their Brand with Creative Partnerships

Exploring Creative Brand Collaborations for FLO, Lessons in Strategy and Storytelling

Apr 21, 2023 • The Branding Blackbook

Corteiz and Nike’s Recipe for Success in the Streetwear Market

An insider’s perspective on how this one-of-a-kind streetwear brand is setting a new standard in fashion brand strategy.

Apr 20, 2023 • The Branding Blackbook

The Blackbook: How Topicals is breaking barriers and disrupting the skincare space

A closer look at what it takes to disrupt an industry, and how Olamide Olowe is rewriting the beauty playbook.

Apr 20, 2023 • The Branding Blackbook

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