The Branding BlackBook

The Branding BlackBook

How FLO Can Expand Their Brand with Creative Partnerships

Exploring Creative Brand Collaborations for FLO, Lessons in Strategy and Storytelling

The Branding Blackbook
Apr 21, 2023
∙ Paid

FLO X KODAK

A brand collaboration with a nostalgic digital camera brand such as Kodak would make perfect sense for FLO … stick with me here.

The music video for their popular song “Summertime” recently marked its one-year anniversary. The video was professionally shot, but it also included footage taken by the girls themselves using VHS and Kodak cameras.…

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