The Branding BlackBook

The Branding BlackBook

How Three London Entrepreneurs Invaded a $185 Billion Market With a Streetwear Brand

Trapstar's journey to dominating the fashion scene with strategic collaborations

The Branding Blackbook
Oct 02, 2023
∙ Paid

Despite the ever-shifting landscape of streetwear, Trapstar has still held its grip on the global streetwear marketplace. 

Back in 2008, three young  entrepreneurs from West London, Lee, Mikey, and Will, united and birthed a legendary company, Trapstar, a London-based clothing and lifestyle brand. 

Trapstar's reputation has been built through sheer hard w…

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