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Charlotte Rubesa's avatar

Gosh, passionately nodding along. All so true. I'm about to publish a zine, Quiet Media, on the topic of attention and your writing here totally aligns with the ethos. Would love to connect and share notes 👩🏻‍💻

The Branding Blackbook's avatar

Absolutely! Drop us a message

Naya Rue's avatar

Would love to see Charlotte

Naya Rue's avatar

Its how I've been saving all these post for so many days now…

One of these days, I'll just zero in 4 hours just to reading and learning on substack

Charity's avatar

What a great read, and thanks for sharing the mentorship resources!

The Branding Blackbook's avatar

Thank you! 😊 Glad it was helpful

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Dec 5
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The Branding Blackbook's avatar

Totally agree. Tropicals won because they understand their audience and just because of their clever quiz. Many brands think culture is just a bunch of memes, but it is actually about understanding experiences and being honest about them. And that is what helps to create the momentum.