Brilliant breakdown of why brand momentum now comes from cultural resonance rather than platform manipulaton. The Topicals example really underscores this - that $300 quiz didn't prove product market fit, it proved audiencee intimacy. Most brands still think culture is about slang and memes when it's really about deeply understanding the lived experience of the people they serve.
Totally agree. Tropicals won because they understand their audience and just because of their clever quiz. Many brands think culture is just a bunch of memes, but it is actually about understanding experiences and being honest about them. And that is what helps to create the momentum.
Brilliant breakdown of why brand momentum now comes from cultural resonance rather than platform manipulaton. The Topicals example really underscores this - that $300 quiz didn't prove product market fit, it proved audiencee intimacy. Most brands still think culture is about slang and memes when it's really about deeply understanding the lived experience of the people they serve.
Totally agree. Tropicals won because they understand their audience and just because of their clever quiz. Many brands think culture is just a bunch of memes, but it is actually about understanding experiences and being honest about them. And that is what helps to create the momentum.
What a great read, and thanks for sharing the mentorship resources!
Thank you! 😊 Glad it was helpful