WTF Is Experimental Marketing
Your personal playbook to building a creative campaign
There’s a particular feeling you get when a brand gets it. Not the “we hired a diverse marketing agency” kind of getting it. But where you walk into a space and immediately know: this was made with us in mind, by someone that looks like us.
That’s the difference between experiential marketing as a tactic and experiential marketing as a culture-building strategy. And if you’re a brand trying to connect with Black or Gen-Z audiences, understanding this difference isn’t optional anymore. It’s everything.
