Great piece on Yahoo's revival! The shift from broadcasting to building genuine community connection is spot on. I explore the evolution of marketing on my blog—specifically how data collection will eventually fade for established businesses as they lean into this exact kind of authentic trust and resonance. I just subscribed to your newsletter! Would you be open to a sub swap so we can support each other's growth? Keep up the great work!
Great piece on Yahoo's revival! The shift from broadcasting to building genuine community connection is spot on. I explore the evolution of marketing on my blog—specifically how data collection will eventually fade for established businesses as they lean into this exact kind of authentic trust and resonance. I just subscribed to your newsletter! Would you be open to a sub swap so we can support each other's growth? Keep up the great work!
love this piece
This is such a good reminder that a “dormant” brand is not always dead.
Sometimes it still has memory.
People may not use it every day anymore, but they still know the name, the feeling, the era, the internet it belonged to.
That is a very different starting point than building from zero.
The hard part is not just bringing the logo back.
It is finding the old emotional equity and giving it a new role in culture today.
Love this article and how yahoo pivoted to evolve with the times. Excited to see what’s next for them 🤍