How to Push Your Sh!t Like Crack in the '80s

We spoke to one of the UK’s biggest presenters about viral moments with Central Cee and Gunna and what it actually takes to grow in the creator economy.

Ramboistalking (Rambo): “Was there ever a time you met someone who made you feel broke 💰”

Central Cee: “Obviously Drake”

This is the question that went global for Rambo.

Complex picked it up. So did Billboard and Hot 97. His NBA Flag interview with Gunna did the same.

These are the moments that look effortless, spontaneous even. But they’re not. They’re the result of years spent understanding how the creator economy works, building media relationships before having any leverage, and navigating a market structure that treats UK creators fundamentally differently from their American counterparts. Rambo, aka Ramon Dawkins, has worked with everyone from Rolling Loud, Spotify, Arsenal FC and Footlocker, presenting at events like GRM Gala 2025, City Splash and brand activations across London.

For brands looking to work with creators or marketers trying to understand how cultural influence actually compounds, his journey offers a case study in strategic relationship building, distribution strategy and how to tap into all markets through culture.