Cardi B’s rollout looks better than Beyonce’s

Why Community-Focused Campaigns Will Always Be Better Than Luxury

Cardi B’s Grow-Good Beauty is three years of research, a Revolve Group partnership, and a lifetime of Dominican-inspired hair rituals, the same DIY recipes she was sharing with her followers as far back as 2020, now professionalised into a six-piece collection.

When pre-sales opened, they sold out in minutes.