The IKEA campaign is one that will stick with me. The gap between brands that talk about community and brands that actually read the room can boil down to, did you notice something real and necessary, or did you go looking for a moment to be part of?
Noticing that Maghrib falls during commute hours and just doing something useful about it is authenticity at its core. Thanks for sharing this!
The IKEA campaign is one that will stick with me. The gap between brands that talk about community and brands that actually read the room can boil down to, did you notice something real and necessary, or did you go looking for a moment to be part of?
Noticing that Maghrib falls during commute hours and just doing something useful about it is authenticity at its core. Thanks for sharing this!
I agree.
This is wholesome, connection and interaction which is what everyone needs.