This means a lot — thank you. You’ve really hit the nail on the head around skin in the game. Once people move from simply supporting a brand to actually owning a piece of it, the level of commitment shifts entirely. And it’s even more powerful when someone’s favourite artist (like Rema) or an athlete they admire (like Angel) is part of the pie too. Really appreciate you adding that perspective.
This means a lot — thank you. You’ve really hit the nail on the head around skin in the game. Once people move from simply supporting a brand to actually owning a piece of it, the level of commitment shifts entirely. And it’s even more powerful when someone’s favourite artist (like Rema) or an athlete they admire (like Angel) is part of the pie too. Really appreciate you adding that perspective.