2024 Marketing Trends

Don't get left behind

As 2023 has come to an end it’s always good to reflect on what we want to take into the new year and what is best left behind. 

In 2023, social media, particularly TikTok, witnessed a complete explosion, with a rise in black British content creators and niched-down influencers. We have also seen an increase in the use of AI in marketing with Jacquemus' v…